“Twenty years from now, you’re going to look up the hill at this vineyard and know if you did the job right.” Joel Hamlet
One day, when the Hamlet siblings were young, they helped their dad Joel put in posts for a new grape vineyard. Only they were fooling around while they did it. When Joel checked the rows, they were crooked. “Twenty years from now,” their dad told them, “You’re going to look up the hill at this vineyard and know if you did the job right.” They fixed the posts. Today, it’s a mature Concord grape vineyard — with perfectly straight rows.
“As a mom, I trust Welch’s Grape Juice. I know where it’s grown, I know what’s in it, and I know my kids love it.” Becky Hamlet-Kapple
Becky grew up on Welch’s 100% Grape Juice, and now she proudly gives it to her three kids. After all, the Concord grapes her family grows go straight from their vines into Welch’s bottles, no sugar added. “For me it’s the taste of home,” says Becky. For Eddie, “It brings back memories of eating the grapes fresh off the vine.”
“We’re all family farms, we’re all banded together.” Joel Hamlet
That’s how Joel describes the Welch’s cooperative. He’s taught the next generation about the importance of the co-op — Liz serves as a national delegate. “We’ve picked grapes for people, we’ve driven semis for people,” says Becky. “When we needed it, they’ve helped us, too.” Liz sums it up: “We’re a bunch of farmer families that together make one family.”